Tuesday, October 13, 2009


This is my T- NT logo design. I think it looks better in person so don't make fun of it. Anyways the Gestalt Principles I used in my design include similarity and closure. Similarity is demonstrated in my design by the T- NT on the bottom of my logo. The letters "t" "n" and "t" are repeated as a pattern to form the design: the bottom of a football. Also in my design I used closure with all of the lettering on the top and the bottom of my design. The letters form a football shape with "Celebrating 100 Years!" on the top of the design to form the top of a football. Also the T- NT on the bottom that used similarity shows closure because it is joined together with the lettering above it to form the bottom half of a football. The lettering together displays a football shape.

Friday, September 25, 2009


This example demonstrates Gestalt's Principle of closure. This logo exemplifies closure because the space is not completely enclosed. Yet enough of the shape of the triangle is indicated, that the circles around it don't need to be touching to display the form of a triangle. The shape of the triangle is filled in with the light and dark areas forming the shapes that compose the logo.

Friday, September 11, 2009


I chose this logo because it was visually appealing, and still related to the Gestault principals. The Capezio logo was defined by Gestault's principals as continuation. The figure in the design is made up of lines which cause the viewers eyes to follow along the curves of the figure. Continuation occurs in the picture from the leg in the bottom left of the design, up to the arms of the figure at the very top of the logo, and to the leg on the right side of the figure. This was a good example of Gestault's principals, and is a simple logo used by the company to promote their product.