I chose this logo because it was visually appealing, and still related to the Gestault principals. The Capezio logo was defined by Gestault's principals as continuation. The figure in the design is made up of lines which cause the viewers eyes to follow along the curves of the figure. Continuation occurs in the picture from the leg in the bottom left of the design, up to the arms of the figure at the very top of the logo, and to the leg on the right side of the figure. This was a good example of Gestault's principals, and is a simple logo used by the company to promote their product.